Glengracie’s Rebrand
Glengracie Accounting Solutions is a boutique UK-based accountancy firm. I spearheaded a visual and tonal overhaul which marked the beginning of an exciting new chapter for the company.
A whole new brand
Hannah Yates founded Glengracie in 2014 with a single goal in mind — to empower their clients to know their numbers. Glengracie offer reassuring, reliable, responsible accountancy — it’s around these fundamental pillars that I built the company’s new brand positioning.
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Selected sections
I’ve hidden certain sections in the interest of my client’s privacy. You can access the full portfolio via the button above. You can also see how I applied the new brand positioning to Glengracie’s website.
The cover, with the new logo and primary and secondary brand colours.
The contents, with the full extent of the work.
The brand purpose.
The brand's purpose.
Glengracie's relationship with their clients.
The brand's creative journey.
Its look and feel.
The new logo and logo spacing guidelines.
Font work.
The new primary colour.